MCW launches new medical education brand

With applications coming in by the thousands for its medical school campuses in Milwaukee and in Green Bay, the Medical College of Wisconsin today announced a new academic brand and logo for the school.

The new academic brand, “MCW,” immediately impacts the campuses in Milwaukee and Green Bay, as well as the Wausau-based Central Wisconsin campus, which is under review for accreditation.

The tagline for the new brand is “Learn. Live. Care. Cure.”

“We reached out to students, faculty, staff, academic and health care partners, and community leaders to engage them in the branding process,” said Joseph Kerschner, M.D., executive vice president of MCW and dean of the medical school. “The consensus was to create a brand that was inspiring, transformational, collaborative and engaging – the attributes which distinguish and define the MCW medical school experience across our campuses.”

More than 7,000 students already have applied to the MCW medical school for matriculation in August 2015.

MCW-Green Bay and MCW-Central Wisconsin (pending accreditation) will offer a three-year, immersive curriculum aimed at students with an interest in pursuing careers in primary care, psychiatry or general surgery. MCW-Milwaukee offers a four-year curriculum with additional scholarly pathways in specialty areas.

“The quality of the curriculum is mirrored across the campuses, but the type of student who is attracted to each campus will vary based on geography, intended career path, and the type of medical school experience desired. We are confident MCW has something to offer all prospective medical students,” Kerschner added.

The first class of students at MCW-Green Bay will begin classes in July 2015. Pending accreditation, the Central Wisconsin campus is expected to welcome its first class in July 2016.

The Medical College of Wisconsin is the state’s only private medical school and health sciences graduate school.

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