Mayfair Collection adds discount J. Crew store

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HSA Commercial Real Estate has announced its latest addition to The Mayfair Collection in Wauwatosa: a discount J. Crew store called J. Crew Mercantile.

The store is just the second opened under J. Crew Group Inc.’s new Mercantile model. The first was at a shopping center in Dallas that also has a Nordstrom Rack, the off-price Nordstrom store brand that has proven popular at The Mayfair Collection.

The J. Crew Mercantile store will be located between makeup retailer Ulta and Men’s Wearhouse as the shopping center completes its final phase. Phase 1 of The Mayfair Collection included 270,000 square feet of retail space anchored by Nordstrom Rack, Dick’s Sporting Goods, Saks Fifth Avenue OFF 5th and opened in April 2014 on Burleigh Road just off Highway 45.

Construction on the Mercantile store will begin in August, and J. Crew expects it will open by year-end. J. Crew was represented by Dan Cohen of Mid-America Real Estate in cooperation with Nick Bruns of Open Realty Advisors.

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“From the outset of this project, our strategy has always been to find best-in-class fashion brands that can attract customers throughout southeast Wisconsin,” said Tim Blum of HSA Commercial. “With this being J. Crew Mercantile’s second store in the country, we believe that we have further fulfilled that goal, and we are excited to have them as part of The Mayfair Collection.”

HSA Commercial broke ground on the second phase of the The Mayfair Collection in May. It will include a 45,150-square-foot Whole Foods store, a 140-room Hilton Homewood Suites hotel, a HomeGoods store and three Bartolotta restaurants, with a planned opening for Whole Foods early in 2016.

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