The grocery store planned for Northwestern Mutual’s new 7Seventy7 apartment building in downtown Milwaukee is slated for a May opening.
Maurer’s Urban Market will offer a full grocery selection along with ready-made items, such as salad and sushi bars, for take-out or in-store dining, said owner Jeff Maurer. The store will also include a cafe kiosk operated by Milwaukee-based Stone Creek Coffee.
In September, Madison-based Maurer’s Foods LLC, which operates Maurer’s Market in Wisconsin Dells and Janesville, announced it would open the grocery store in the 10,000-square-foot ground-floor commercial space at the 35-story building, which opened in July at 777 N. Van Buren St.
The store is modeled after the company’s Fresh Madison Market store near the UW-Madison campus, Maurer said.
He recently applied for a wine retailer’s license with the City of Milwaukee so shoppers can drink wine while dining at the store. The market will sell beer and wine, but not hard liquor, he said.
“We want to customize the store for people who live in the area,” Maurer said.
Maurer’s will offer in-store and outdoor patio seating for a total of 60 people. Starting in early May, it will be open daily, with hours of operation yet to be determined.
“We are excited about being part of this community and about our partnership with Northwestern Mutual,” Maurer said.
