Marquette’s PR + Social Media Summit to highlight industry best practices

Marquette University’s Diederich College of Communication will facilitate a full day of discussions on best practices for public relations and social media professionals during the sixth annual PR + Social Media Summit on Tuesday, Oct. 7.


The event, designed for industry professionals at all levels, will put the spotlight on thought leaders in PR and social media as they expand on strategies and practices they have found useful while in the office and working with clients.

Among the topics explored during the summit will be social media for nonprofit organizations, open source and hacking communities, producing effective social content and driving results with LinkedIn.

The day will be grounded by two keynote addresses from Victoria Taylor, director of Communications at reddit, and Augie Ray, director of voice of customer strategy at American Express. Taylor will speak on “the changing social media landscape” from her observations and experiences at reddit while Ray will focus on how social media initiatives should align with broader marketing efforts.

Additional speakers throughout the day will include Lori Bergen, Ph.D., of the Diederich College of Communication; Michelle D’Atillio of sosh; Abi Gilman of Bon-Ton; Genevieve Grdina of Facebook; Yumi Wilson of LinkedIn; Phil Gomes of Edelman; Adan Snyder of Burson-Marsteller; and Caitlin Moyer of the Milwaukee Brewers Baseball Club.

An “unconference,” or open discussion, will wrap up the day’s presentations with James Carlson of Bucketworks leading the dialogue, and a networking reception will follow.

The summit, which falls under the Diederich College’s Insight Summit Series, will run from 8 a.m. to 4 p.m. on Marquette University’s campus in Milwaukee. Cost is $149 for professionals, $35 for Marquette faculty and staff and $25 for students.

Additionally, a roundup of pre-summit workshops will be held on Monday, Oct. 6. The workshops, which will each accommodate 20 participants, will cover “Social Analytics Measurement and Management,” “Crisis Communications Management” and “Leveraging LinkedIn.”

Each workshop costs $50 and will be held in the Diederich College of Communication at Johnston Hall, located at 1131 W. Wisconsin Ave. in Milwaukee.

For more information on the 2014 summit or to secure a spot, visit

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