Milwaukee-based Marcus Restaurant Group, a division of Marcus Corp.’s Marcus Hotels & Resorts, has acquired Milwaukee’s famed Safe House Restaurant and Bar.
Previous owners Dave and Shauna Baldwin have retired.
The 49-year-old spy-themed restaurant has a secret entrance near Water and Wells Streets, spy décor, a confidential password for entrance and secret passageways. It is also home of The Newsroom Pub, which will continue to be the base for the Milwaukee Press Club.
Marcus has purchased the restaurant’s assets and rights to the Safe House name, as well as the Newsroom Pub. It assumed ownership today.
The Restaurant Group plans to adjust the menu at the Safe House to include fresh, locally-sourced ingredients. It will also add several craft cocktails and beverages to the drink menu. The Safe House will now offer birthday packages for all age groups, as well as bachelor and bachelorette party packages.
“The new agents are very excited about this assignment, and continuing the fun and intrigue that makes this iconic landmark a Milwaukee tradition,” said Gregory Marcus, president and chief executive officer of Marcus Corp. “Control’s agents look forward to completing this mission and enhancing the already great foundation that is the Safe House, while creating the next level of clandestine entertainment.”