Marcus Corp. to renovate downtown Hilton, Grand Geneva

Marcus Corp. will immediately begin “major renovations” at the Hilton Milwaukee City Center hotel in downtown Milwaukee and at the Grand Geneva Resort & Spa in Lake Geneva.

Milwaukee-based Marcus Corp. announced Tuesday that it will immediately begin "major renovations" at the Hilton Milwaukee City Center hotel in downtown Milwaukee and at the Grand Geneva Resort & Spa in Lake Geneva. The total cost for the two projects is about $30 million.

The renovations at the downtown Hilton Milwaukee City Center will begin with guestroom and lobby remodeling. Renovations to the hotel’s 730 rooms will include the addition of high definition LCD televisions, new bedding, carpeting, furniture and artwork.

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Other renovations will include new tile flooring and furnishings for the hotel’s Fifth Street lobby level entrance.

The next phase of the Hilton renovation, to begin later this year, will include upgrades to other areas of the hotel, including the meeting rooms, lobby areas, restaurants, gift shop and exterior elements.

At the Grand Geneva Resort & Spa, renovations to the exterior pool and WELL Spa are under way. In addition, all 355 guestrooms will receive new carpeting, drapery, bedding and furniture. Bathrooms will be remodeled with new fixtures, vanities, marble flooring, lighting, wet bar renovations and mirrors with built-in televisions that disappear when they are turned off. Other renovations at the Grand Geneva will include new artwork, lighting and additional furniture upgrades to all of the guest rooms. The bathrooms in the resort’s 20 Newport Suites and Newport Executive Suites will be reconfigured.

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"Maintaining our assets has always been a top priority for Marcus Hotels and Resorts," said Bill Otto, president of Marcus Hotels and Resorts. "Despite lower occupancy due to the downturn in the travel industry, we are continuing to invest in enhancing and remodeling our existing properties so they will remain well-positioned for the future. By beginning these renovations immediately, we will be able to provide a significantly enhanced experience for our guests in time for our upcoming peak summer season. We believe our guests will be very pleased with the new look and amenities in both of these exceptional properties."

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