Manufacturing Odds & Ends

Harley responds to doom declaration with bold ad; Dresser Waukesha introduces new gas compression engines

Harley responds to doom declaration with bold ad

Harley-Davidson Inc. took out a full two-page advertisement in The New York Times last week in response to a previous article in the newspaper that suggested the Milwaukee company faced a dismal future.

The article was headlined, "Harley, You’re Not Getting Any Younger," noted the company’s declining sales and the scarcity of available credit. The coverage included a slideshow of photographs documenting Harley’s problems.

In response, Harley placed an ad, in the shape of the American flag. However, instead of stars, the blue field contained white letters that said, "You can file our obituary where the Sun Don’t Shine."

The rest of the ad’s text, in the red and white stripes, read as follows:

"It’s time like these that raise the important questions. Do you cower, or do you live free? Do you succumb to fear and doubt, or do you seize the throttle and give it a fearless twist forward? From where we sit in the saddle, we see American companies and good old American ingenuity wrenching the life back into this economy of ours. The people rolling up their sleeves and getting it done are the same ones that ride our motorcycles and you’ll find them wearing blue collars, white collars, pink collars or no collar at all. We’re proud to count ourselves among them. Maybe you’re ready to feel the same way."

The ad closes with one final declaration: "Screw it. Let’s ride."

Dresser Waukesha introduces new gas compression engines

Dresser Waukesha, a Waukesha-based manufacturer of natural gas engines for the power generation market, recently introduced the 275GL series of engines for the gas compression market.

The new series of engines will maximize efficiency and reduce fuel cost while simplifying operation and service.

“The market for higher horsepower engines for gas compression applications is continuing to grow,” said Bill Moore, senior vice president of operations for Enerflex, Dresser Waukesha’s Canadian distributor. Enerflex worked closely with Dresser Waukesha on the development of the new engine series.

“For engines of this size, it all comes down to having an effective control system to operate with maximum reliability in remote locations while meeting efficiency requirements.”


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