Manufacturers expect revenue growth, salary increases in 2015

Manufacturers are increasingly positive as 2014 comes to a close, with 83 percent expecting revenue growth next year, up from 64 percent of manufacturers who anticipated growth in 2014, according to the recently released ASQ 2015 Manufacturing Outlook Survey.

Their positivity is well-earned, as 75 percent of manufacturers experienced revenue growth in 2014, up from 65 percent in 2013.

Manufacturers still face challenges, however, with 41 percent citing the economy as their greatest hurdle, followed by the shortage of skilled workers, at 26 percent, according to the survey. Other challenges identified by respondents included competition, falling crude oil prices, managing growth and raw materials shortages.

“Driven by gains in 2014, it’s encouraging to see manufacturers’ positive outlook in revenue growth for 2015,” said William Troy, chief executive officer of ASQ, a Milwaukee-based nonprofit. “Manufacturing is a key industry of economies worldwide, and the use of performance excellence and quality systems can help organizations accelerate their growth by improving efficiencies and increasing customer loyalty.”

According to the 2015 Manufacturing Outlook Survey, more manufacturers also expect salary increases in 2015.

While 49 percent of respondents to the survey conducted in late 2013 expected a raise in 2014, 69 percent of respondents to the most recent survey expect salary increases in 2015. Twenty-nine percent of respondents expect no increase in salary, while 2 percent expect a salary reduction.

In addition to increased salaries, 41 percent of respondents expect their organizations to hire additional staff in 2015, while 46 percent anticipate their organization to maintain current staffing levels. Only 13 percent expect a decrease of staff.

Many survey respondents expect an increase in health benefits as well in 2015, saying they expect the additional costs to be passed on to customers or offset by volunteer furloughs or minimal lay-offs. Others say they anticipate an increase in benefits as the economy continues to strengthen.

Finally, the 2015 Manufacturing Outlook Survey asked respondents about their organization’s view of social responsibility–defined in the survey as the responsibility of an organization for the impacts of its decisions and activities on society and the environment through transparent and ethical behavior.

According to the results, 40 percent of manufacturers say their organization fully integrates social responsibility, which is essential to its business strategy, and its pursuit is evident throughout the enterprise. On the contrary, 47 percent say social responsibility is considered only to a limited degree or not considered at all.

Only 3 percent of those who claim their organization is ambivalent to social responsibility plan to develop a social responsibility plan in 2015, with 43 percent citing support from organizational leaders as the greatest hurdle in implementing a social responsibility program. Other challenges included cost and access to knowledge or resources, at 21 percent and 15 percent, respectively.

Of the 40 percent who say social responsibility is fully integrated in their organization, 31 percent say cost is the greatest obstacle in implementing a social responsibility initiative and 23 percent cite access to knowledge or resources. Twenty percent said support from employees and leaders is the greatest hurdle.

For those organizations that implement social responsibility throughout the enterprise–of which 57 percent say their organization is doing enough to be socially responsible–improving reputation and brand was named most often as a key driver of the social responsibility program, followed by it being a key value of leadership and customer demand.

ASQ, an authority on quality in all fields, organizations and industries, conducts the Manufacturing Outlook Survey annually to gauge manufacturing professionals’ view on the year ahead. Respondents to the ASQ 2015 Manufacturing Outlook Survey represent a multitude of industries, including aerospace, automotive, food, medical device and utility industries. The ASQ 2015 Manufacturing Outlook survey was fielded in a digital survey in November as part of World Quality Month. Nearly 1,500 manufacturing professionals responded to the survey.

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display