Milwaukee-based Manpower Inc. recently announced it is changing its name to ManpowerGroup, reflecting the organization’s global leadership in providing innovative workforce solutions for clients.
The company said it is differentiating and evolving its brand to reflect the new complexity and challenges brought by the “Human Age.”
ManpowerGroup also is revealing new logos that connect the organization’s working brands together, and reflect how the group of companies is built for solutions and speed.
Unveiling the new parent company name and logo in New York with a simultaneous unveiling of signage at the company’s world headquarters in Milwaukee, Jeffrey Joerres, chairman, chief executive officer and president of ManpowerGroup, said, “We are pioneering what it means to be an innovative workforce solutions company not only for our industry, but for the wider business services sector and ultimately for the benefit of our existing and future clients and candidates. We have an unmatched global footprint with local expertise and understanding of each market in which we work, and take a holistic view of the world of work – gained by interviewing more than 12 million people each year and working with hundreds of thousands of companies of all sizes globally. This insight means we have a deep understanding of human potential and are uniquely positioned to offer innovative workforce solutions that help organizations and individuals win.”
Post-recession, companies have had to adjust to the fact that there will be no economic reset to “normal.” Doing more with less has become the reality, and, for employers, business growth will now come from having access to talent rather than access to capital, the company said.
ManpowerGroup has been monitoring the macro-economic forces and trends impacting the world of work for many years, and this led the organization to uniquely identify a new world era at the World Economic Forum Annual Meeting in Davos earlier this year: the “Human Age.” This age represents a time when people themselves are beginning to take center stage, and unleashing human potential is becoming the key building block of growth.
“We recognize that in order to successfully unleash the passion and potential of their workforce, employers need solutions that are tailored to their needs,” Joerres said.
ManpowerGroup’s suite of solutions includes: ManpowerGroup Solutions; Experis; Manpower; and Right Management.
For more information about the “Human Age,” visit www.manpowergroup.com/humanage.
