Magnuson to be next CEO of Lad Lake

Dousman-based Lad Lake Inc., the largest licensed nonprofit residential care organization for boys and girls in the state, announced today it has hired Dan Magnuson to be its new chief executive officer.


Magnuson will succeed Gary Erdmann when he retires in January 2014.

Magnuson is currently serving as president and CEO of Pathfinders, a role he has held since 2003. He will take the helm at Lad Lake on Jan. 6, 2014.

“We are very excited to bring Dan Magnuson into the Lad Lake family, where his strong leadership skills and innovative strategies will provide a solid foundation for the future of the organization,” said Phil Zwieg, president of the Lad Lake board of directors. “We are confident that Dan will continue the Lad Lake legacy of helping more than 1,500 troubled youth each year to change their lives and learn to become productive, independent adults.”

Lad Lake and Pathfinders have similar missions to serve the most at-risk youth in southeastern Wisconsin and help turn their lives around.

“We will be forever grateful to Gary for his dedication and leadership, and his service to many thousands of vulnerable adolescents who are now living as productive adults in our community, thanks to the care and services they found through Lad Lake,” said Zwieg. “While Gary is enjoying his well-earned retirement, we will be striving to continue building on his legacy of achievement for at-risk youth.”

Lad Lake is the largest Milwaukee-area provider of alternative school services to Milwaukee Public Schools for youth with behavior problems. Erdmann led Lad Lake’s expansion from its 365-acre campus in Dousman to three additional locations in Milwaukee County.

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