Shoutlet, a Madison-based firm that provides social media management services for commercial clients, has raised $6 million in Series B funding to fuel growth.
The funding round was led by American Family Insurance, also based in Madison. The Illinois venture capital firms Origin Ventures and Leo Capital Holdings also participated in the funding.
Shoutlet’s social media capabilities encompass Facebook and Twitter management, Social CRM and widget building. It also enables mobile marketing, social commerce, and real-time analytics to gauge the overall success of on-going campaigns.
The company’s services are part of the American Family social media strategy that includes enabling thousands of independent contractor agents to individually engage with customers on Facebook.
Shoutlet will use the funding to support double-digit growth and product development plans.
“Our growth has been extraordinary and today’s funding announcement will allow us to implement our visionary ideas for social media management at an even faster pace,” said Jason Weaver, CEO of Shoutlet. “As we see more and more brands turning to social media as a channel to communicate with their customers, we are excited to be at the forefront, delivering the technology that makes it simple to engage with customers as well as ensuring those engagements are effective.”