Briggs boosting backup power presence
Briggs & Stratton Corp. is one of the Milwaukee area’s biggest manufacturing companies – and its presence in the metro area is hardly unknown. The company is one of the biggest names in lawn and garden equipment – making motors for virtually every brand of lawn mower and snowblower on the market today.
However, Briggs is not nearly as well known in the backup power market, although it has become a significant player. It makes a full line of portable power generation equipment for the residential and contractor markets, and a growing line of permanently installed standby generators for the residential and small commercial markets.
All of Briggs’ permanently installed standby power generators are made in its manufacturing plant at the intersection of North 124th and West Burleigh streets in Wauwatosa. Its product line ranges from models capable of producing between seven and 50 kilowatts per hour – making them capable of supplying enough power for a large home or small commercial business.
“There’s some crossover in large residential and light commercial,” said William Reitman, senior vice president of business development and customer support with the company. “When we look at our (areas of) focus for growth, our experience has been in the residential market and we want to grow our presence in the light commercial market. There are a huge range of commercial applications (our backup generators could fit into).”
Read more in the latest Made in Milwaukee column in BizTimes Milwaukee.
