Lori Highby, president of Keystone Click

Lori Highby


Keystone Click

207 E. Buffalo St., Suite 300 Milwaukee, WI 53202


Industry: Web development and Internet marketing

Family: “Happily married and I have two miniature dachshunds.”

What was the smartest thing your company did in the past year?

“Moving downtown, closer to our clients and the overall creative environment that naturally comes with the Third Ward. Developing personal connections with a number of creative individuals.”

What’s new at your company?

“We just moved our office to the Third Ward and also launched our new website www.keystoneclick.com. We have established a strong internship program that includes an in-depth curriculum to help further educate eager students.”

Do you plan to hire any additional staff or make any significant capital investments in your company in the next year?

“Yes. We are currently in the process of hiring an additional developer and will be adding an account coordinator and Web designer in the third quarter of this year.”

What will be your company’s main challenges in the next year?

“Staying up to speed on the ever-changing technological front in all aspects of our industry from design, development to social media.”

What’s the hottest trend in your industry?

“Creating the largest footprint online as possible by integrating as much of the web presence SEO, social media and blogging.”

Do you have a business mantra?

“Utilize our resources, foster long-term relationships, execute efficiently, and embrace our community.”

From a business standpoint, who do you look up to?

“Lots of fascinating people have inspired and guided me down the path I’ve taken. A couple of shout outs locally go to Camesha Muellner, Pete Samens and Gary Keller. And on a larger scale there are many individuals who I look up too, especially in the technology world.”

What was the best advice you ever received?

“Keep an open line of communication at all times with everyone – clients, employees, vendors. Communication is key to everyone’s ongoing success.”

What’s the funniest thing that ever happened to you in your career?

“It cracks me up whenever we receive cold calls from companies trying to sell us on the exact services we offer.”

What do you like to do in your free time?

“Spend time with family and friends, ice hockey, golf, travel, and read.”

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