Local photographer’s business model succeeds during tough economy

Last updated on July 2nd, 2019 at 10:05 am

Ari Rosenthal Photography, since its formation five years ago, has given customers copyrights to their own photos. With the economy in recession couples are looking for more and more ways to save on quality, said Ari Rosenthal, president of the firm.

“Now that the standards of digital photography have improved to match film, consumer expectations have changed,” he said. “Our clients are used to producing prints from their own digital cameras and expect the same speed and control with their wedding photos. What they need from their wedding photographer, therefore, is top-notch photographic service the day of the event – and that’s what we give them.”

According to Rosenthal, photographers generally draw most of their profit by controlling production of prints and album purchase requirements.

Within two weeks of the event, Ari Rosenthal Photography clients receive a DVD of their hi-resolution images. Clients then control the production process, either producing photos and albums on their own, or returning to Ari Rosenthal Photography to produce the finished pieces they select, he said.

“Providing copyrights to clients right away saves them considerable amounts in terms of cash outflow," Rosenthal said. "It gives our clients the opportunity to do with what they wish with their own prints.”

Ari Rosenthal Photography pioneered this service right from the beginning. Now a few other photographers have begun offering this service, he said.

“We did not want to get caught up in slowing down the lead time. We wanted to give away the rights right away so we could focus on the demand there was for this,” Rosenthal said. “A lot of people in the business are seeing a downturn because of the prices and the economy. We are actually seeing an increase in business and are able to weather the recession because we provide a very cost effective quality service to our clients. They are very pleased.”

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