Laser center merges clinics into Elm Grove facility

To establish a more centralized location for its patients, Enhancing Light Cosmetic Laser Centers has merged its Delafield and Franklin clinics into a new, 1,800-square-foot space in Elm Grove.

Enhancing Light Cosmetic Laser Centers, which has an additional location in Mequon, specializes in cutting-edge treatments related to laser hair removal, skin rejuvenation, skin tightening, blue light acne therapy, microdermabrasion, tattoo removal, and cellulite and fat reduction.

The new Elm Grove center, located at 740 Pilgrim Parkway, Suite 200, positions the clinic in a densely populated area near Brookfield Square where crowds flock for shopping and dining.
“It’s an area that a lot of people migrate to,” said Amy Pizur, one of the Elm Grove center’s two clinic managers.

With the consolidated clinic, which opened at the beginning of February, Enhancing Light hopes to secure a stronger client base. The company currently consults about 3,000 patients from Wisconsin and Illinois.

The new facility provides an easily accessible location for prospective patients as well as for many current patients who live and work in Brookfield, Waukesha, Wauwatosa and surrounding areas, according to Pizur.

“By moving toward a busy, centralized location, we’re able to offer a convenient location for both our current and future patients,” Pizur said.

The Delafield and Franklin facilities each measured about 1,000 square feet. The combined space will allow the clinic to roll out an expanded menu of services with the introduction of spa services, such as facials and massages, as well as wellness services including yoga and Pilates.

The clinics’ staff of three managers and three laser technicians, all of whom are board certified medical aestheticians, promote facials and massages to existing patients, but the additional square footage will enable the company to provide those services in house at the Elm Grove center.

“Now that we are able to expand and have more room, we’ll be able to offer those as well,” Pizur said.

With the new spa and wellness services, Pizur envisions that Enhancing Light will bring on board a massage therapist and a yoga and Pilates instructor.

In terms of medical services, offerings will likely remain the same in both Elm Grove and Mequon, according to Pizur.

Among Enhancing Light’s most cutting edge and popular laser treatments are the skin tightening and skin rejuvenation procedures. Both treatments are non-invasive and require little to no downtime during recovery. While the skin tightening procedure helps build collagen to firm up skin, the skin rejuvenation procedure calms redness in the skin due to acne, irritation and sensitivity and lightens or eliminates dark spots caused by the sun, aging, broken capillaries or hormones.

Those procedures are examples of the company’s targeted approach to laser treatment. While the laser centers’ assortment of treatment options isn’t as extensive as other medical spas, Pizur said, the company focuses on delivering a selective set of services to accommodate the most pressing needs of its clients.

“Our focus has always been on patient care,” Pizur said. “We take pride in getting to know the patient and their concerns, gaining their trust in us, and helping them figure out the best skin care program to address their skin and/or body concerns.”

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