Lakefront adding Mexican lager to lineup

El Wisco to be new seasonal offering

Last updated on July 3rd, 2019 at 07:23 pm

Lakefront Brewery Inc. will add El Wisco Mexican Lager, a new summer seasonal beer, to its portfolio, the Milwaukee brewery announced.


Chris Johnson, Lakefront director of business development, said the brewery was looking to add an easy-drinking beer to its offerings for summer but felt golden or blond ales were outside its lineup.

“We do European lagers really well,” Johnson said. “Since the early Mexican lagers were based on Vienna lagers, we felt that a Mexican lager was a natural extension of Lakefront’s American take on European lagers.”

The lager is brewed with Lemondrop and Mt. Hood hops. It is bright gold, light bodied and has aromas of lemon candy, honey and a slight amount of melon.

Johnson said Lakefront chose the hops for the beer with the goal of replicating the taste of adding a lime wedge to Mexican lagers.

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

Arthur covers banking and finance and the economy at BizTimes while also leading special projects as an associate editor. He also spent five years covering manufacturing at BizTimes. He previously was managing editor at The Waukesha Freeman. He is a graduate of Carroll University and did graduate coursework at Marquette. A native of southeastern Wisconsin, he is also a nationally certified gymnastics judge and enjoys golf on the weekends.

No posts to display