Kramer Lighting, the new Sturtevant-based division of Ruud Lighting Inc., is launching a new line of commericial lighting products. The new brand, KramerLED, utilizes groundbreaking light emitting diode (LED) technology featuring daylight harvesting, dimming capabilities and superior light control. The patent-pending product line is for commercial indoor lighting. KramerLED luminaires provide a significant reduction in energy consumption and overall efficiency with equal or better performance than traditional sources, according to Al Ruud, president and chief executive officer of both Kramer Lighting and Racine-based Ruud Lighting. The line also features proprietary NanoOptic technology, in which direct contact refractors are sealed to the LED dome. When used in combination with premium optical materials and advanced optical design techniques such as Total Internal Reflection (TIR), NanoOptics provide up to 96 percent optical efficiency.