Kohl’s hires ‘chief customer officer’

Menomonee Falls-based Kohl’s Department Stores today announced the appointment of Michelle Gass to the newly created position of chief customer officer, reporting directly to Kohl’s chairman, president and chief executive officer Kevin Mansell.

Gass, who will join Kohl’s on June 17, will have leadership responsibility for Kohl’s branding across all channels. She will oversee all marketing efforts, the company’s high growth e-commerce business on Kohls.com and the customer’s total omnichannel experience.

“I am extremely pleased Michelle is joining the Kohl’s leadership team,” Mansell said. “She comes to us with a track record of success and the experience, skills and imagination to lead and accelerate Kohl’s omnichannel efforts, as well as develop new strategies to move our consumer engagement in new directions. I fully expect this to be the start of an exciting journey to drive new growth for the company across all of our business areas.”

“I am thrilled to be joining the team at Kohl’s at this pivotal time in the retail industry,” said Gass. “How people shop and consume media is going through a change unlike anytime before. I am delighted to help shape how Kohl’s will evolve its already strong brand to be even more compelling to today’s customers.”

Prior to joining Kohl’s, Gass spent more than 16 years with Starbucks Corp. in a variety of senior leadership roles, including global strategy, marketing and category management.

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