Keeping it in the fairway

The Good Life


Jacquin Davidson has been golfing since she was in the seventh grade, when her dad took her out on the links and they found she had a natural talent for it.

“I’ve had a pro tell me that I could go pro at one time in my life, but I just don’t golf enough for that,” Davidson said. “I hit them really well; my drive keeps up with the men.”

Davidson, president and chief executive officer of consulting firm Davidson Associates, also leads the WERCBench Labs program for the Midwest Energy Research Consortium in Milwaukee.

When she’s not advising nonprofits and small businesses, Davidson tries to play 18 holes at least once a month. She favors Brown Deer Golf Course, and often goes out with TEMPO Milwaukee, the Executive Women’s Golf Association, and her brother-in-law.

Her longest drive is about 230 yards, and Davidson’s lowest score is an 89.

“I’ve never taken lessons, but I have golfed with pros before in charity tournaments,” she said.

Davidson won a charity tournament when she lived in California, and has a pewter platter to show for it.

And she said the old adage is true: The golf course is a great place to do business.

“It’s relaxing and I think it’s very social,” Davidson said. “It’s a great way to get to speak to somebody. It’s good for business. You get four hours talking to the person you’re riding in the cart with.”

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Molly Dill, former BizTimes Milwaukee managing editor.

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