Kay Yuspeh 

Bravo! Entrepreneur: Award Winners


Kay Yuspeh


CEO and owner, Elite Sports Clubs



Employees: 400+

Kay and Richard Yuspeh purchased their first sports club back in 1986. At the time, The Highlander, as it was called, was only a tennis club. Kay Yuspeh had visions of making it much more.

That first summer, she broke ground on an outdoor pool. Eventually, she would grow the business to include innovative programs, cutting-edge equipment and a top-notch professional staff.

Today, Elite Sports Clubs has grown to more than 400 employees, and more than 15,000 members across five locations in Brookfield, Mequon, Glendale and River Glen.

Over the years, Yuspeh was instrumental in transforming the clubs into full-spectrum health and fitness facilities. She is responsible for the management and purchase of each club and personally takes responsibility for the design, remodeling, marketing, programming, staff development and member retention efforts. She is hands-on.

Early on, Yuspeh maintained focus on the clubs’ tennis programs, the backbone of the original Highlander. With the help of Randy Stolpe, Elite Sports created the largest professional tennis program in the state, with more than 40 teaching professionals and a total of 35 indoor and five outdoor courts.

In 2017, Yuspeh opened “The Quad” at Elite Sports Clubs’ River Glen location. The unique, innovative approach to family fitness provides 30,000 square feet of space and opportunity for people of all ages to be active in a healthy, safe and supervised environment.

She saw an opportunity in the marketplace to reinvent the space, which previously housed tennis courts, to serve a broader audience.

The Quad is open to all Elite Sports Clubs members and the general public.

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