Johnson Controls and Milwaukee World Festival, Inc. have announced a three-year sponsorship agreement that will grant Johnson Controls naming and promotional rights to one of Summerfest’s main stages.
The agreement, which will begin during Summerfest 2013, will allow Johnson Controls to be more directly involved in the effort to enhance stage efficiencies and event operations.
“This significantly broadened relationship with Johnson Controls is exciting for Summerfest and Henry Maier Festival Park,” said Don Smiley, president and chief executive officer of Milwaukee World Festival, Inc. “Johnson Controls has been a tremendous partner for many years, and we’re delighted they have expanded their commitment to the event by sponsoring and showcasing world-class music performances at ‘The World’s Largest Music Festival.’”
Johnson Controls’ stage, located near the Summerfest Mid Gate, was previously sponsored by Potawatomi Bingo Casino.
The stage’s entertainment lineup, which will be announced throughout the coming months, will include R&B, blues, world beat and soul acts.
“For over 45 years Summerfest has showcased the very best in music and entertainment to our community, and Johnson Controls is pleased to expand our partnership with Milwaukee World Festival, Inc.,” said Charles Harvey, vice president of diversity and public affairs at Johnson Controls. “Summerfest is a major cultural attraction for our city, and we look forward to hosting great music on our stage for everyone to enjoy.”
Johnson Controls will also continue to support Summerfest with the admission promotion “Johnson Controls Stomp Out Hunger Day with Fox 6.” The promotion will run on opening day this year, June 26. Attendees who arrive between noon and 3 p.m. will have an opportunity to receive free admission for donating three nonperishable food items. Collected food will benefit Hunger Task Force.
Summerfest 2013 is scheduled for June 26-30 and July 2-7 from noon until midnight each day. For more information about the festival and musical lineup, visit www.summerfest.com.
