John Stewart, Jr. and John Stewart, Sr.

The Franchisee

Cousins sub

John Stewart, Jr. and John Stewart, Sr.

Cousins Subs

Based in Menomonee Falls, Cousins Submarines Inc. and its franchisees operate more than 100 sub sandwich shops throughout Wisconsin and Arizona.


February 2016

John Stewart, Jr. and his dad, John Stewart, Sr., decide to sell their family business, Milwaukee-based Food Services Inc. They ran that business, which provides food service programs, event catering and vending to colleges and businesses, for nearly 25 years.

New venture sought

John Stewart, Jr., began looking for a new opportunity.

June 2016

Stewart, Jr. starts his own company, JJLK Corp., which are the initials of his four children. He is a 90 percent owner in the company. His father is JJLK Corp.’s secretary.

December 2016

The Stewarts purchase three Cousins Subs restaurants in 15 days, two in Sheboygan and one in Mequon. At the time, their goal was to eventually become the largest Cousins franchise owner.

June 2017

Stewart, Jr. says he is now just beginning to catch his breath. While he still wants to expand, his plans are a little less grandiose. “It was a bit of a challenge upfront, but I feel like I’ve got the hang of it,” Stewart said. “I’m holding off a little bit on the next expansion. My long-term plan is still more Cousins, but it is just getting a little bit further away. Maybe I’ll be the largest (Cousins franchisee) in Wisconsin.”

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