“It’s Not Who You Know – It’s Who Knows You”

Generating positive attention for a business or brand is valuable for any company. However, the cost of marketing services can sometimes be out of reach for many small businesses and individual executives.

In his new book, “It’s Not Who You Know – It’s Who Knows You,” author David Avrin shows small businesses how to raise profits by raising their company profile.

The book gives small businesses creative advice about ways to solidify a market niche by differentiating a company from its competition, how to craft a truly marketable and promotable brand and how to raise a company’s visibility.

Avrin is a renowned marketing, public relations and branding speaker and expert.

The book is available at 800 CEO Read for $19.96.

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