IQ Awards go to companies for innovations

BizTimes Milwaukee announces the winners of the 2010 IQ (Innovation Quotient) Awards.

The winners are:

  • Advanced Waste Services Inc., West Allis – Developed The VacSimizer, a vehicle specifically designed to have the cargo capacity of a 5,000-gallon semi-tanker, yet retain the maneuverability of a straight vacuum truck. The VacSimizer has the largest legal payload in the vacuum truck industry. The key people involved with the project include president Mike Malatesta and Jeff Dean, Jason Derby and Pat Wheaton.
  • Bruno Independent Living Aids Inc., Oconomowoc – Invented the TAS-1850 Stow-Away, a powered transfer seat for disabled drivers of pickup trucks and sports utility vehicle. Key personnel at the company include Adam Hooper, project engineer; Scott Uttech, project engineer; Kristopher Lampe, engineer; Andrew Bayer, product manager; and Luke Bebeau, market manager.
  • Fiserv Inc., Brookfield – Developed three key innovations in 2009: the Fiserv Boardroom Series; Person-to-Person Payments; and improvements in online bill payments for customers. Jeff Yabuki is the chief executive officer of the firm.
  • GetMOR Enterprises LLC, Oak Creek – Developed a hybrid tax-advantaged health care funding mechanism that provides the savings and portability of a health savings account (HSA), while allowing the flexibility in insurance design of a health reimbursement account (HRA). The partners in the company are Nancy Melcher and J. Matthew Skiles.
  • My Health Direct Inc., Brookfield – Developed solution to reduce emergency room overcrowding at health care sites by directing and scheduling patients to appropriate primary care providers. The innovative product helps to control health care costs by reducing emergency room visits. Jay Mason is the chief executive officer of the firm.
  • Racine Federated Inc., Racine – Developed the TFX Ultra, which is an ultrasonic flow and energy meter that clamps onto the outside of pipes without contacting the internal liquids. Key people involved with the project include Bob Stevens, Jeff Freiberg, Richard Little, John Erskine III and Mike Scoon.
  • Strattec Security Corp. – Invented BOLT Series Locks, which “learn” automotive keys when they are inserted once. Key people involved with the project are Mike Long, Steve Gilles, Erik Dettloff and Kathy Scherbarth, and the chief executive officer is Harry Stratton.
  • TherapEase Cuisine Inc., Greenfield – Developed the world’s only online nutritional service for cancer patients. The service provides access to critical nutrition strategies in real time. Key people involved with the project are president James Hermann, founder and chief operating officer Vivian Roe and lead oncology dietitian Erin Dummert.
  • Uihlein Electric Company Inc., Brookfield – Integrated high-definition television at major health care sites and developed a new Operating Room Personnel Management system, helping companies save energy and costs. Cory Owen is the director of technology systems for the firm.
  • Vibrant Graphics, Milwaukee – Pioneered the first use of digital printing in an in-mold-labeling packaging application. The company also was the first U.S. company to offer laminated protection for labels printed on thin, unsupported films. Key people involved with the project include Mike Sewart, Joe Hirtzer, Alex Dott and Roger Wrass.

The winners of the IQ Awards will be featured in an upcoming edition of BizTimes Milwaukee and will be honored at an awards luncheon on Thursday, April 29, at the sixth annual BizTech Conference & Expo to be held at Wisconsin State Fair Park.

The luncheon also will honor the winners of the Bravo! Entrepreneur Awards.
The BizTimes awards program will feature opening remarks by Wisconsin Secretary of Commerce Richard Leinenkugel, and a speech about the importance of developing and nurturing a corporate culture of innovation by Fiserv Inc. CEO Jeff Yabuki. The program will conclude with Marcus receiving the Lifetime Achievement Award.
To register to attend the awards luncheon, visit
The BizTech Conference & Expo is the largest business-to-business conference in the state. For additional information, visit

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