LOCATION: 11270 W Park Pl., Suite 625, Milwaukee, WI 53224
Year founded: 1995
Product or service offered: Audiovisual systems integrator
Projected 2009 revenue: $9.2 million
CEO, President/Owner(s): Cheryl Anderson, president and CEO
Leadership team: Bill Jones, executive vice president and COO
Target clientele: Legal, financial, health care, SMB manfacturing sectors, education and assistive technology
Business organization memberships: MMAC, MRA, AIA, InfoComm
What has fueled your company’s growth?
Delivering value to our customers by developing fundamental business relationships, understanding the customers business, and being their preferred supplier.
What is the biggest obstacle to your company’s growth?
Recruitment of experienced and talented employees.
Do you plan any changes in your company in the upcoming months?
Increased penetration of assistive technology products in the North American market.
Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?
“Get a good idea and stay with it. Dog it, and work it until it’s done and done right.” Walt Disney. He was the epitome of outstanding customer service, satisfaction and employee relationships; all key in building a brand.
What is the outlook for the business conditions of your industry over the next several months?
Stimulus money for education sparks educational sales. Slower corporate recovery with capital money strain, but movement increasing to help businesses become more efficient with fewer personnel.
What is your company’s key strategy for rising out of the recession?
Utilize our resources to get better results, measure performance, train our people, and stick to our business plan and adjust when necessary.