How Milwaukee area’s malls can find success in a changing retail landscape

Bayshore is being redeveloped with a new town square, a smaller retail footprint and new apartments.
Bayshore is being redeveloped with a new town square, a smaller retail footprint and new apartments.

Malls nationwide are hurting. And the future appears bleak for many of them. Milwaukee’s regional malls are responding to the challenge in different ways, but in general each is following a similar roadmap: Add unique experiences or offerings and create a community atmosphere that draws in people. The problems facing malls come from longstanding trends,

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Alex Zank, former BizTimes Milwaukee reporter.

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