Harness your human capital

Jerry Jendusa

President and CEO


5349 S. Emmer Dr., New Berlin


New Berlin-based Emteq is a manufacturer and integrator of avionics, lighting, cabin comfort and related products for the aviation industry. The company has posted dramatic growth since it was founded in 1996. Emteq sells its products to the military, aircraft manufacturers and OEMs around the world. Jerry Jendusa, president chief executive officer, says much of Emteq’s success is driven by the development of its people and the responsibilities it places in their hands.

“As a business owner, the single most powerful tool you have at your disposal is human capital. People make the difference and should be what differentiates you from your competition. No product has ever really sold itself – some person has played a part in touting your wares. Companies need to create an entrepreneurial culture of leadership, team growth and customer delight. In this environment, great people can create great solutions for an exceptional customer experience.

“Owners and leaders need to work with team members to create a vision and a sense of purpose with parameters and guidelines and hold them accountable to a set of metrics and their goals. A wider vision creates greater potential for unforeseen growth in products and services, people and as a lagging indicator – revenue. Set, communicate and reinforce an easy to understand vision for the organization.

“Empowerment and accountability are two of the most powerful words in business. Take time and determine who your superstars are, who your high performers are and spend 80 percent of your time working, mentoring and developing them and sharing the vision. They are your front line. Front line decision making can make or break a deal. If an employee is aware of the risk and takes it, ownership for the decision and outcome increases exponentially.

“The ability to delight a customer on the spot is the difference between good service and a great customer experience. Superstars will naturally create a team to achieve the desired outcome perpetuating a culture based on growth. The end result creates employees that are empowered, accountable and working on self-directed teams. They are engaged, have ownership and are very passionate about their projects. Take pride in the knowledge that you have helped another person overcome what once had seemed an impossible challenge. Developing human capital has a limitless pool of gratification to offer those willing to invest in the most powerful tool your organization has – people.”

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