Harley to offer Milwaukee LiveWire test rides Thursday

Milwaukee-based Harley-Davidson Motor Co. will offer the Milwaukee debut of its new Project LiveWire electric motorcycle on Thursday.

Bike Night at the Harley-Davidson Museum will include the chance for select consumers to ride and provide feedback on the bike, the company said.

The event begins at the museum, 400 W. Canal St., at 5 p.m., with an introduction to the bike at 6 p.m. from Mark Hans-Richer, chief marketing officer at Harley.

Consumer test rides will run through Sunday. From 9 a.m. to 5 p.m. on Friday, Saturday and Sunday, limited, ticketed consumer rides will be offered in Milwaukee.

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display