Milwaukee-based Harley-Davidson Motor Co. will offer the Milwaukee debut of its new Project LiveWire electric motorcycle on Thursday.
Bike Night at the Harley-Davidson Museum will include the chance for select consumers to ride and provide feedback on the bike, the company said.
The event begins at the museum, 400 W. Canal St., at 5 p.m., with an introduction to the bike at 6 p.m. from Mark Hans-Richer, chief marketing officer at Harley.
Consumer test rides will run through Sunday. From 9 a.m. to 5 p.m. on Friday, Saturday and Sunday, limited, ticketed consumer rides will be offered in Milwaukee.