Harley-Davidson Motor Company announced the official opening of its Asia Pacific headquarters in Singapore.
The regional office had been based at the company’s global headquarters in Milwaukee.
"This office is brick and mortar proof of Harley-Davidson’s commitment to the Asia Pacific region and to introducing the brand’s ideals of individuality and self-expression to more customers here," said Matt Levatich, president and chief operating officer, Harley Davidson Motor Company. "We are excited to be opening this new office because now we are in a better position to support the growing number of customers across this region who are eager to take part in the unique Harley-Davidson experience."
Harley-Davidson’s strategic growth plans include opening new markets and expanding in existing markets. The company expects that retail (unit) sales of new Harley-Davidson motorcycles outside of the United States will exceed 40 percent of its total by 2014.
"We have a rich history in the region and this hub will help continue the storyline by bringing us closer to our customers and better able to make their dreams a reality," said Dave Foley, vice president and managing director, Harley-Davidson Asia Pacific.
Harley-Davidson functions critical to development and support for the markets in the new Asia Pacific headquarters include sales, marketing and dealer development.
