Harley motorcycle sales up in fourth quarter


Milwaukee-based Harley-Davidson Inc. reported that its fourth quarter motorcycle sales increased 7.5 percent worldwide during the fourth quarter of 2012.

Dealers sold 43,405 new Harley-Davidson motorcycles during the quarter.

However, revenue from the sale of motorcycles and related products dipped in the quarter from $1.027 million in the fourth quarter of 2011 to $1.01 million in the fourth quarter of 2012.

- Advertisement -

The company reported net income from continuing operations of $70.6 million for the quarter, up from $54.6 million in the fourth quarter of 2011. In the fourth quarter of 2011 the company had earnings of $51 million from discontinued operations.

“Thanks to the outstanding efforts of our employees, dealers and suppliers, Harley-Davidson achieved its growth and restructuring goals in 2012,” said Keith Wandell, chairman, president and chief executive officer. “The ambitious restructuring of our manufacturing operations, aimed at delivering better responsiveness for customers and greater operating efficiency, is now largely behind us. “

The company said it plans to ship 259,000 to 264,000 motorcycles to dealers and distributors worldwide in 2013, a 4.5 to 6.5 percent increase from 2012. The company plans to ship 71,000 to 76,000 motorcycles in the first quarter of 2013, an increase of 10 to 18 percent.

Sign up for the BizTimes email newsletter

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

What's New


Sponsored Content


Stay up-to-date with our free email newsletter

Keep up with the issues, companies and people that matter most to business in the Milwaukee metro area.

By subscribing you agree to our privacy policy.

No, thank you.
BizTimes Milwaukee