Harley-Davidson ends its Summerfest sponsorship

Judah & the Lion at soundcheck on the Harley-Davidson Roadhouse stage.

Last updated on November 9th, 2020 at 10:38 amMilwaukee-based Harley-Davidson has ended its sponsorship of Summerfest after more than two decades, the festival’s operator, Milwaukee World Festival, announced today. The company has sponsored the Harley-Davidson Roadhouse stage at Henry Maier Festival Park since 1997. The sponsorship also included a company representative on the MWF board.

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