Great Lakes Dermatology Clinics, a practice with 10 locations in southeastern Wisconsin, announced on Monday that it has renamed itself Ascend Dermatology.
Along with the name change, the company is also unveiling a new brand identity, with new logos and signs expected to begin appearing in late May.
Chief executive officer Matt Pettit believes the new name and identity will better showcase the comprehensive suite of services offered to clients.
“The goal of the new brand is to really elevate both our experience with customers and quality of care to help people rise to new heights,” Pettit said. “Our commitment remains laser-focused on our customers, who can continue to expect the very best in dermatological care for our patients.”
Ascend Dermatology operates clinics in Racine, Kenosha, Milwaukee’s Bay View neighborhood, Brookfield, Franklin, Oak Creek, Mount Pleasant and Pleasant Prairie.
Each clinic focuses on prevention and treatment of skin cancer, as well as skin care and treatment options, including cosmetic procedures, psoriasis, acne, mole evaluation and removal, eczema, sun damage and rosacea.
Ascend Dermatology employs more than 75, and new doctors are currently being recruited.
The company also plans to expand into the Chicagoland market by the end of 2015.