Gold’s Gym enters downtown health club market

Last updated on July 2nd, 2019 at 09:56 am

Gold’s Gym recently announced it will open a 43,000 square foot facility at 731. N. Water St. in downtown Milwaukee. The building, currently owned and operated by Madison-based Compass Properties LLC, is a seven story building; Gold’s will occupy five floors of that building with the option to expand in the future.

Gold’s Gym will be the first new health club in downtown Milwaukee in several years. Other downtown Milwaukee health clubs include the downtown YMCA, The Wisconsin Athletic Club, Bally Total Fitness, and the Milwaukee Athletic Club. Gold’s Gym owners feel there’s room for them. 

 “We don’t look at (the other downtown health clubs) as competition,” said Joseph Harrison, managing partner of the downtown Milwaukee Gold’s Gym. “Our competition is sedentary lifestyles. We want to complement the other guys. There’s definitely room for everyone in this market.”

According to the club’s owners, Gold’s Gym will provide a more high-end offering than most of the other downtown health clubs. The facility will have a 20-meter, 3-lane salt water swimming pool, a basketball half court, a cardio cinema room with a big screen TV playing movies for people working out on exercise equipment, three exercise studios, valet parking and a VIP locker room. Gold’s membership will cost $200 to join and about $60 per month for individuals.

Gold’s Gym is expected to open by December.

To view a video interview with Harrison click on the video below. To read more about how Gold’s Gym will fair in the downtown health club market read BizTimes managing editor, Andrew Weiland’s, Real Estate Spotlight Column: Gold’s Gym to pump up downtown.



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