The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953.
The book was based on the fact that each one of these master salesmen had one extremely powerful overriding principle or philosophy upon which his or her success was based.
For the last two weeks I have presented the first nine masters, and this week the final three (plus me). There are 12.5 in all (me being the .5 of course)
Read more in today’s Small Biz Strategies column by Jeffrey Gitomer.