Gitomer: Show me the value, or I’ll show you the door

How do you make a sales presentation?

No I don’t mean warm up, probe, present, overcome objections, close. I mean what’s the big picture of your sales presentation? What’s the content of your sales presentation? And most important how are you certain that you engage your prospect in your presentation? What makes your sales presentation different AND compelling.

Read more in today’s Small Biz Strategies column by Jeffrey Gitomer.

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