Gitomer: How is a cup of coffee like a sale? When it’s with a customer

I like coffee. Dark, black coffee. Espresso. No cream. No sugar. Just dark, black coffee. You?

But I look at coffee differently than you do. I don’t “wake up and drink it.” I venture out to a coffee shop and an early morning meeting, and oh, by the way, I have coffee.

My goal each day is to have an early morning cup of coffee with someone that can help me enhance relationships, make connections, build value, and make sales. As a traveler, I can’t do this every day. But I try my best to do it as often as I am able.

Read more in Monday’s Small Biz Strategies by Jeffrey Gitomer.