Gitomer: Becoming referable is a matter of earning, not asking

A good friend gave me a book about building your business through referrals. The author believes, “The best marketing strategy is to be referable.” He is correct. He writes, “Referability means that your very best clients and customers are continually cloning themselves — continually introducing you to those like themselves or better than themselves.”

Well, kind of – but not really clear.

Read more in today’s Small Biz Strategies column by Jeffrey Gitomer.

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