GenoPalate closes on seed funding round

Startup plans to hire more employees, improve technology

Sherry Zhang presents at the Open Deal Screening.

Last updated on July 2nd, 2019 at 09:04 pm

Brookfield-based GenoPalate Inc. has completed a $307,000 seed funding round.

Sherry Zhang presents GenoPalate to Golden Angels Investors.

The company, which provides nutrition recommendations for individuals based on a DNA analysis it performs, raised the funds from six investors.

Milwaukee-based startup accelerator gener8tor was the lead investor. The organization invests up to $140,000 in startups that participate in its 12-week program. GenoPalate completed gener8tor in the fall.

BrightStar Wisconsin was also an investor, providing $50,000.

GenoPalate was initially aiming for a $400,000 funding round. Up until this point, the startup has been bootstrapped by founder Sherry Zhang.

With the proceeds of the seed round, she plans to enhance GenoPalate’s technology, increase its data security and hire more employees.

“We will build a team,” Zhang said. “We have recruited two other full-time employees and there’s other part-timers. We’re still actively recruiting.”

Late this summer, GenoPalate plans to roll out a second generation of its software platform, making the user interface more user-friendly.

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Molly Dill
Molly Dill, former BizTimes Milwaukee managing editor.