gener8tor names 2015 accelerator class

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Milwaukee-based startup accelerator gener8tor has announced its latest class of startup companies, who began the 12-week program on Aug. 7.

This is the seventh program led by gener8tor, which was founded in June 2012 and has been ranked in the top 15 startup incubators in the country. The 33 companies who have completed the program, which offers mentorship, training, capital, community and networking, have gone on to raise almost $50 million in financing, and have created more than 300 jobs.

gener8tor invests $20,000 cash in each participating startup. They are also each guaranteed $70,000 in follow-on investment from gener8tor and Angels on the Water. Companies that create Wisconsin jobs are also eligible for another $50,000 from BrightStar Wisconsin. At the end of the program in November, the companies have the opportunity to pitch their startup to community members and potential investors at Premiere Night.

“The Milwaukee 2015 program brings together a diverse mix of companies from Wisconsin, the Midwest and even Canada,” said Troy Vosseller, co-founder of gener8tor. “The companies range from facility management to online nutrition counseling. We’re excited for these five great teams to join the Milwaukee and gener8tor startup communities.”

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Five companies were chosen for the latest accelerator program, from among 486 applications. They are: Madison-based AkitaBox, which created an SaaS application to digitize, store and index building documentation and facility data; Chicago-based Ezra’s, a national online retailer of rare craft spirits; Toronto, Calif.-based needls., an ad platform that allows companies to create, target and optimize digital ads across platforms; Chicago-based Player’s Health, which creates a HIPAA-compliant, mobile, web-based athletic health record for youth athletes; and Minneapolis-based Prescribe Nutrition, which connects members with nutritionists through online, interactive nutrition and wellness programs.

gener8tor is based in Ward4, the new curated startup community located in the Historic Pritzlaff Building near downtown Milwaukee.

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