Frontida Assisted Living LLC
8322 14th Ave., Kenosha
Industry: Senior living
Steve and Crystal Miller first acquired three assisted living facilities in Milwaukee County. Within a couple of years, the two became known in the industry for their ability to solve problems and manage turnarounds. Since that time, Frontida has added new facilities in Kenosha, Caledonia, Milwaukee, New Berlin and Fond du Lac, for a total of eight facilities.
Five of the eight specialize in care for older adults with mental illness.
“We listen to the needs of our communities,” said Crystal Miller, president. “We didn’t have a background in this business when we started. Our only option is to be innovative, and we think the best way to do that is to listen. We listen to what our communities, what our staff members and what our residents need, and then respond.”
According to Miller, they surrounded themselves with capable people and continued to reiterate the vision they had for the company.
“The talent war is a really big deal, particularly a really big deal when you’re taking care of people,” Miller said. “We determined early on that one thing we can do is treat our employees and our caregivers better than anyone else in the industry.”