Frontdesk names new CFO

A Frontdesk rental unity. Photo courtesy of Frontdesk.

Milwaukee-based Frontdesk, a short-term apartment rental company, has named Will Petter as its new chief financial officer. Petter was previously chief financial officer of Longview, Texas-based Axis Energy Services. He has experience in advising and operating both private and public companies. Will Petter “We’re delighted to welcome Will to the team

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Ashley covers startups, technology and manufacturing for BizTimes. She was previously the managing editor of the News Graphic and Washington County Daily News. In past reporting roles, covering education at The Waukesha Freeman, she received several WNA awards. She is a UWM graduate. In her free time, Ashley enjoys watching independent films, tackling a new recipe in the kitchen and reading a good book.

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