Former Green Bay Packers player Willie Buchanon has partnered with Menomonee Falls-based Legacy Life Now to promote its secondary-market life insurance program.
Legacy Life will air several radio ads voiced by Buchanon, touting the financial incentives of selling a life insurance policy on the secondary market.
The company’s program allows consumers to sell life insurance policies for cash. According to Buchanon, many life insurance policies are lapsed or surrendered, and the company can help clients recover the assets.
“Over the next few weeks and months you will hear not only from me but from my friend, Gov. Tommy Thompson,” Buchanon said. “We’ve teamed up with Legacy Life Now to share some important information on options that are now available in the life settlement market.”
“We want you to receive a fair market price for your policy. Legacy Life Now can help you look at your life insurance decisions in a new way, giving you some important options that can help you in retirement, fund long-term care, or give you dollars to reinvest,” he said.