Fiserv announces Popmoney charity campaign

Brookfield-based Fiserv Inc. has launched a Season of Giving campaign to donate to charity each time someone makes a person-to-person payment.

Season of Giving will benefit Alexandria, Va.-based nonprofit Good360, which takes in seasonal or obsolete product donations from retailers and distributes them to more than 40,000 charities, schools and libraries.

The campaign will contribute $1 for each Popmoney personal payment at a participating financial institution to Good360 until Dec. 31. There are almost 200 banks and credit unions participating nationwide.

“This Season of Giving campaign will help unleash nearly $1.5 million in product donations to help improve people’s lives,” said Cindy Hallberlin, president and CEO of Good360. “Every $1 donated to Good360 allows us to distribute an average of $30 worth of essential products. Popmoney users will be giving a lot of good this holiday season, and we’re incredibly grateful for this partnership.”

Popmoney is a tool consumers can use to send and receive money from friends, families and others they know through participating banks’ accounts. It is often used for sharing rent, splitting bills and for monetary gifts, which is why Fiserv launched it during the holiday season.

“With giving back at the top of mind for many Americans during the holiday season, we felt this was the ideal time to make it possible for people to give money by sending money,” said Tom Roberts, senior vice president of marketing, Electronic Payments, Fiserv. “The nearly 200 banks and credit unions participating in the Season of Giving are providing people with one more compelling reason to use Popmoney.”

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