Brookfield-based Fiserv Inc., announced Monday that Honolulu-based American Savings Bank had selected it to provide a complete, enterprise-wide banking solution. The bank, a subsidiary of Hawaiian Electric Industries Inc., is Fiserv’s first major customer announced since it launched a rebranding campaign in February.
American Savings Bank, which has about $5.2 billion in assets, has contracted for more than 20 services with Fiserv.
“This is the first really good example of one of our partnering relationships,” said Lori Stafford-Thomas, assistant vice president of corporate communications with Fiserv.
The company’s new brand identity and marketing campaign stresses its capabilities to partner with banks as well as its many products related to the banking industry – ranging from traditional back-room operations to website development and hosting to data analysis. The company’s range of capabilities and its consultative approach helped the Wisconsin company land the contract.
“We are particularly interested in leveraging business process automation capabilities for account servicing, sales campaigns and referral follow-up all within one integrated platform. This helps us accomplish some of our key goals – to improve our speed in sales, improve our customer’s experience and leave more time for relationship building for our employees in the branches and call center,” said Rick Robel, executive vice president of operations and technology at American Savings Bank. “With Fiserv solutions, we can focus on growth and service quality and make the best use of our employee’s and customer’s time.”
Fiserv is now working on several similar relationships with other banks as it continues its new brand identity and market approach.
“We have aligned our organization in order to provide unique solutions that are responsive to the shifting needs of a dynamic market,” said Jeffrey Yabuki, Fiserv president and chief executive officer, when Fiserv announced its changes. “Our leadership is committed to delivering what clients need – when they need it.”