First four tenants announced for East Side food hall

Crossroads Collective will open in November

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The first four vendors have been announced for the food hall that is currently being developed in the former Oriental Drugs building, in a space most recently occupied by Rosati’s, at the corner of Farwell and North avenues on Milwaukee’s East Side.

The former Rosati’s space on the East Side is being redeveloped into a food hall.

The 7,000-square-foot space at 2238 N. Farwell Ave. will be known as to Crossroads Collective once it opens in November. It will feature eight “micro-restaurants.”

This week, building owner and developer New Land Enterprises announced the following tenants had been secured:

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  • Laughing Taco, owned and operated by Justin and Lucia Munoz-Carlisle. This will be the second Laughing Taco location. The other is located in New Land Enterprise’s Trio building at 1033 S. First St.
  • Scratch Ice Cream, a locally-owned homemade ice cream shop operated by Ryan Povlick and Dustin Garley that currently sells to stores and restaurants.
  • A new soup and sandwich restaurant operated by Tess co-owners Ashley and Mitchell Wakefield. Tess, 2499 N. Bartlett Ave., has been open since 2002.
  • Pedro’s South American Food, Pedro’s Tejada’s has been a popular food truck serving arepas and empanadas. This will be the first brick-and-mortar location.

Crossroads plans to announce more vendors in the coming weeks, specifically targeting Mediterranean, crepes and fresh/green options.

The Crossroad Collective development team includes Tim Gokhman, with New Land Enterprises,  Justin Carlisle and Dan Frame who will manage the food hall.


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