First Edge Solutions


LOCATION: 544 S. 1st St., Milwaukee, WI


Year founded: 2003

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Product or service offered: Document management, print on demand, multi-channel direct marketing and statement processing

Projected 2009 revenue: N/A

CEO, President/Owner(s): Robert Kraft (Bobby), president and CEO

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Leadership team: Lisa Sanregret, CFO; Richard M. Zagorski, COO; Jonathan Brewer, director of technology; Michael Herald, director of operations Midwest; Joshua Bryzelak, director of operations southwest; Robert Maple, director of sales & business development

Target clientele: Companies who need to reach their clients through multiple communication touch points and those who need effective document management through database driven digital technology.

Business organization memberships: Print Industries of America, MMAC, Phoenix Chamber of Commerce, Fuel Milwaukee and Adobe.

What has fueled your company’s growth?

First Edge Solutions uses technology to streamline printed communications through measurable document management and multi-channel marketing solutions resulting in reduced costs and increased revenue for clients.

What is the biggest obstacle to your company’s growth?

As our results are proven, it is important that our value proposition is understood at the highest levels of corporations. Once that is achieved, our value is compelling because we provide a technology based solution.

Do you plan any changes in your company in the upcoming months?

We recently added a new office in Atlanta and are looking for highly talented sales representatives nationally as well as strategic acquisitions to drive our growth.

Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?

My father Robert W. Kraft, founder of First Pathway Partners and brother-in-law Michael Petroff at Heartland Funds. They are both extreme grinders and make it happen… I love that in people. You can always control how hard you work to achieve success and they both live that daily.

What is the outlook for the business conditions of your industry over the next several months?

First Edge Solutions is in a good position as we have strategically built our company with significant technology investments to partner with our clients to deliver data and communication services to help their business reduce costs and increase revenue. With our focus on delivering customized solutions we see a progressive steady growth.

What is your company’s key strategy for rising out of the recession?

No excuses. We will work harder than our competition. Although the economy has tightened, there are still many, many companies that we can partner with to deliver results. 


Congratulations from the strategic partners behind First Edge Solutions.

(262) 478-2000

(262) 207-6381


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