First Business Bank and Carroll University to present economic forum

Event will be webcast live with interactive Q&A

This year, most privately held companies in Milwaukee and Waukesha counties will see sales and profits decrease – however, most businesses believe sales and profits will rebound next year, according to the 2009 First Business Economic Survey.

The survey, in its second year in Milwaukee and Waukesha counties, was commissioned by First Business Bank, the A.C. Nielsen Center for Marketing Research at the University of Wisconsin – Madison School of Business, and Carroll University. Its results will be released Tuesday, Dec. 15 during a presentation and panel discussion from 7:30 to 9:30 a.m. at the Shattuck Music Center at Carroll University, 218 N. East Ave., Waukesha.

This year’s survey includes results from 545 CEOs, CFOs, presidents and business owners in Milwaukee and Waukesha counties. It analyzes common business indicators such as sales revenue, total-operating costs as a percentage of revenue, changes in wages, and profitability.

The survey was prepared by Paul Hahn, Quincy Long, and David Sheppard of the A.C. Nielsen Center for Marketing Research at the UW-Madison School of Business.

Although the event is sold out and registration is closed, those interested can still watch streaming video of the event at The event will include presentations by Carroll University professors Dr. Greg Kuhlemeyer and Matthias Bollmus, who will discuss the survey results, and a panel discussion with Cliff Anglewicz, CEO, Yale Equipment Services, Inc.; Sue Marks, CEO, Pinstripe, Inc.; Barry S. Chavin, Principal, NAI MLG Commercial; and John Pence, CEO, W.J. Pence Company.

Those watching the streaming video will also be able to submit questions online. Those questions will be asked after the panel discussion.


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