Family-owned Steinhafels Furniture has taken the term โfamilyโ to mean something more than just blood relation. The Waukesha-based companyโs partners are chief operating officer Mark Steinhafel, chief financial officer Ellen Steinhafel-Lappe and president Gary Steinhafel. They say the company has tried to create a corporate environment in which employees enjoy coming to work and everyone is considered family.
โWe are very open, and very available, and we are constantly getting input from everyone,โ Mark said.
John Steinhafel and his partner formed Mueller-Steinhafel Furniture in Milwaukee on Teutonia Avenue in 1934.
โI think it was every manโs dream to own their own business at that time,โ Mark said. โOur grandfather came to Milwaukee and set up his furniture store in the middle of the Depression in an old grocery store.โ
John was responsible for the humble beginnings of what has become Steinhafels Inc., but it was the second generation of Steinhafels that expanded the business to what it is today.
John made each of his five children equal partners. The five of them, according to Gary, were risk takers in the industry.
โThat is an important part of our heritage,โ Gary said. โFor them to all come in and be equal owners, and be able to get along, we think the second generation is a very large part of our legacy and what makes us authentic.โ
Five members of the third generation now work in the company. Mark was the first of the three owners to come on board in 1989 as COO. His cousin Gary joined a few years later as president of the company and Garyโs sister Ellen now serves as CFO.
โWe were really given a unique opportunity because of the second generation,โ Gary said. โThey gave us a business with a terrific reputation in the market. It was financially stable and had a very, very hard working, dedicated group of employees.โ
According to Ellen, part of the companyโs authenticity comes through in its unique decision making process. All decisions made in the business are made by strict consensus.
โWe always talk things through, until we were all comfortable with the decision,โ she said. โWe always come up with a better plan by working through our differences and coming up with a united goal.โ
โItโs never two against one,โ Mark said. โItโs always consensus just as it was with our parents and they had five individuals.โ
That respect for each otherโs opinions, according to Gary, is what has kept the family business tight. And that respect for everyoneโs opinion extends beyond the blood relative relationships of the owners to the entire Steinhafel staff.
โBeing a family-owned business we have some of those family values manifested in our company policies,โ Gary said. โWe respect our employees and understand their individualities and we respect their families and their family life, and I think thatโs why we have such a loyal work force.โ
Part of the respect for their employees is shown in the flexible work schedules and benefit packages for the employees.
โWe havenโt had an increase in health care costs in five years,โ said Mark.
โWe joined the Quad Clinics and started hitting corporate wellness programs hard,โ Ellen said. Steinhafels put in a fitness center in its Waukesha building, and the company offers yoga classes, a wellness weight loss challenge and stop-smoking seminars.
โWe are trying to proactively control our health care costs,โ Gary said. โOur employees and the company are benefiting from that.โ
Steinhafels also has a profit-sharing program that provides one more way to thank its employees.
Not only has Steinhafels invested a lot into its employees, the firm has worked to stay in tune with what its customers want. The owners say they continuously strive to offer customers the authentic quality they desire.
โWe have embraced the changing world, we have built bigger stores,โ Gary said. โWe know the consumer today is time starved and wants to see a broader selection of quality products in one place at one time. They want gratification, and we are here to give them that.โ
Steinhafels offers a wide selection of in-stock furniture and mattresses. They offer same or next day delivery, often with a two-hour delivery time slot, and a 30-day satisfaction guarantee.
โWe really try to make everything as convenient as possible for the customer,โ Mark said. โIf a customer isnโt happy with a product, because itโs too big or too small or if itโs just not right, they can come back and weโll make it right.โ
Many of their family-friendly stores offer a play center for the kids with video games.
โToo often, furniture stores look alike,โ Gary said. โWe have really tried to make ours a fun environment where families want to come.โ
Today, Steinhafels has seven facilities around southeastern Wisconsin. The largest facility and their corporate headquarters was completed in 2002 at the corner of Highway F and Interstate 94 in Waukesha. It features a showroom, a warehouse, offices, a fitness center, cafeteria and an education center, which is open to the public for reserved meetings, educational seminars or employee gatherings and classes.
Steinhafels is in the planning stages for additional growth.
โWe have been presented a couple of opportunities,โ said Gary. โWe already own land in Madison and in Grafton, but we will evaluate all of those options and decide what will be the best opportunity for us. Within the next year, we will be ready to announce our next project.โ
The companyโs owners say they are constantly looking for ways to improve their business.
โWhat is authentic to Steinhafels is that we are constantly not satisfied with where we are as a company,โ Gary said.
The company doesnโt abide by the โif itโs not broken, donโt fix itโ mentality, Ellen said.
โWe are more the kind of company that says if itโs not broken, break it and make it better,โ Gary said. โOur goals as a company are to stay profitable, protect jobs, serve our employees and serve our customers, but most importantly we want our product, our furniture, to enhance the lives of our customers. We want our customers to be able to โrelaxโ and let us make their life more enjoyable.โ
corporate authenticity
Steinhafels Inc.
โข Steinhafels is not a top-down company. The partners in the company are readily available to employees and value the employeesโ opinions. Employee input helped shape the design of the companyโs 420,000-square-foot corporate campus in Waukesha. The company also has an employee profit-sharing program.
โข The company goes above and beyond the typical work/life balance concept. The companyโs Waukesha facility offers a fitness center, yoga sessions, a weight-watchers program and an art education center, which has been used for everything from employee benefit seminars, to baby showers and other celebrations. The company allows flexible work schedules for employees and a childrenโs play center in the store for customers.
โข Steinhafels takes the term โfamilyโ to the next level. Five third-generation Steinhafels work in the company today. Three of them are owners. Steinhafels relies on word-of-mouth employee references and has many relatives, including mothers, daughters and sibling employees working together.