Headquarters: Palo Alto, Calif.

Founded: 2004, originally just for college students, but was expanded in 2006 to anyone with an e-mail address.

CEO: Mark Zuckerberg

Original Founders: Mark Zuckerberg, Dustin Moskowitz and Chris Hughes

Membership: More than 50 million active users

Company Employees: 700

Tips from Sue Spaight Moorehead, director of strategy and planning at Jigsaw, LLC in Milwaukee, on the usage of Facebook as a medium for your company:

  • Be relevant to the medium. Put a human face and personality behind the corporation. It is supposed to be social, not just an online brochure.
  • Provide the means to fuel a passion or a desire. Engage people in their medium. Help them either with services, promotions or tips to engage an audience.
  • Actively engage the people who are your company’s fans and followers on Facebook. They have the ability to spread the word and share content very easily.
  • Must provide constant care and feeding. The new Facebook format allows users to be notified when people post new content. Keep posting and making changes to get more exposure.
  • Seek customer input. Fans and users of Facebook want to be heard. Companies should utilize these outlets to listen to their customers and provide feedback whenever possible.

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