Experts will provide market strategy at M&A Forum

The 2014 BizTimes M&A Forum will be held on Friday, May 2, to offer professional insight for those who are considering buying or selling a business. The forum will take place from 7:30 to 11:30 a.m. at the Milwaukee Marriott Downtown in Milwaukee.

The theme of this year’s event is “The Market is Active—Strategize Accordingly.”

The Forum will review  mergers and acquisitions trends, advice for maximizing value, strategies for handling unsolicited offers, integration tips and more.

Howard Lanser, managing director, Mergers & Acquisitions and Debt Advisory at Milwaukee-based Robert W. Baird & Co. Inc., will be the keynote speaker at the M&A Forum. Lanser serves as a senior M&A execution specialist and heads the firm’s M&A Debt Advisory practice. He has more than 15 years of experience originating and executing financing and M&A advisory assignments in a diverse range of industry sectors, including industrial, consumer products, for-profit education, corporate training, human capital services and health care services. His clients have ranged from public multinational corporations to private, growth-oriented middle-market firms.

The M&A Forum will also feature a panel discussion about best practices and emerging trends from the perspectives of buyers, sellers and professional advisors.

The featured panelists will include: David Strand, president and chief executive officer of Wisconsin Oven Corp., Jeff Beischel, founding partner/managing director at Wing Capital Group, Brian Dunsirn, chairman and CEO of Dunsirn Partners and Greg Myers, senior managing director at Mason Wells.

Additional panelists will include Corey Vanderpoel of Schenck M&A Solutions, Eric Lenzen of Whyte Hirschboeck Dudek S.C. and Peter Ruud.

Four breakout sessions will follow the panel. The topics are:

  • How Strategic M&A Maximizes Value
  • The Art of Business Acquisitions
  • Responding to the Unsolicited Offer
  • Insights for how to make the post buy/sell seamless and successful

For more information and to register for the 2014 M&A Forum, visit

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